Globalization, rapid innovation, and business model disruptions are challenging all traditional companies. Therefore strategy is more necessary than ever.

To embrace new trends, business leaders must understand, compete across, and adapt to a much broader range of strategic environments, each requiring distinct approaches and capabilities.

Determining the direction of your organisation is essential. With a clear direction the organisation can focus on realising your ambitions. We can help you develop and realise your strategic focus. We excel in creating clarity, enthusiasm and the leitmotif needed in this fast changing world. Through our extensive experience in strategy development within different industries, and agile expertise, we are able to rapidly help you create the right strategic angle, and also help you execute it.

Strategy DevelopmentStrategy ExecutionDigital

Strategy Development

Be the best: Overall strategy

With our overall strategy services we help you to achieve a sustainable competitive advantage by positioning your firm optimally in your market or attractive new markets. We help you to identify where to invest, what to build, what to acquire and how to achieve the desired strategic outcomes.

Be a disruptor: Innovation strategy

The difference between a leader and a follower is innovation. We don’t live in an era of change, we live in a changing era. Therefore it is important to understand fast-moving and disruptive trends and the implications for your business model. We can help you do that and identify high-potential growth opportunities in adjacent and “white space” markets or identify and pursue game-changing ideas to accelerate growth. Based on these insights together we develop a shared view of future aspirations, and a detailed plan for how to be innovative in the market.

Our Innovation team can help you realise innovation with our services around Innovation scouting, Agile business and proposition development innovation coaching.

Be agile: Operating model development & capability alignment

Linking your operating model to your strategic goals in an effective and efficient way has proven to be a challenge for many companies. The operating model determines behavior, operational processes, IT development, and management decisions. When a company’s operating model is inconsistent with the broader objectives of the business, that misalignment affects the day-to-day actions of individual employees and ultimately creates an insurmountable gap between strategy and execution.

Our operating model design framework combines strategic objectives with (required) capabilities in your company. Our framework helps you align people, culture, processes, IT development, governance structure and organisation structure.

Be bold: Growth strategy: Go-to-Market strategy and M&A strategy

Leading companies continuously refresh their growth strategies to capitalize on new market opportunities and redefine competitiveness in the market. Therefore, if you want to grow your business and outperform the competition you will need to do the same.

With our Go-to-Market strategy services we help you identify attractive new markets for your current products, identify customer needs that can be used to re-invent your current services or and develop new products & services. Subsequently penetrating markets requires a solid action plan by targeting customers with attractive products delivered combined with a compelling message at a competitive price via the right channels. We can help you realise this. 

With our proven methodology in Mergers & Acquisition we help you with market screening, (potential) target assessment, prioritize acquisition or alliance candidates based on strategic criteria and manage the due diligence process.

Be effective: Cost-reduction strategy

In a highly competitive market, which most companies are in, being cost-effective is key. With our effective value chain approach we help you realise a cost-effective and efficient value chain that will meet your customer demands. Our proven methodology identifies the value-adding activities in your value chain and maps FTE, costs, time that is allocated on these and non-value adding activities. Based on this mapping we develop hypotheses for the most important improvement areas and analyse these hypotheses. This will result in quick wins and more structural changes that are opportunities to create a cost-effective organisation.

Strategy Execution

Be focused: Strategy Execution

Determining the direction of your organisation is one step, but actually realising your strategic goals is what success is really about. Our professionals are eager to help you turn your strategy into meaningful results. We combine knowledge in strategy development with our operational execution expertise.

And make an impact: Sustainability & Social responsibility

Today’s leaders and employees not only focus on sustainably profit growth, but on making a social impact and being sustainable while doing that. By focusing on sustainability as a means for value creation, business leaders can build trust, transparency, engaged employees and create competitive advantage. Our professionals are very passionate about making a social impact in the world and are more than willing to help you in that journey.


Service Design, Data Science, IoT, Machine Learning, AI, Global Platforms, SAAS, PAAS, IAAS, Quantum Computing, etc. etc. Buzz words? Sure. Impacting your business? Absolutely. It is nearly impossible to keep up with the rapid developments of new technologies and the implications and opportunities they bring for your business. 50% of the knowledge of software developers is obsolete after 2 to 3 years. 

We believe it is crucial to have a “Watch Tower” to identify new technologies and new competitors in your market - and to update your digital strategy based on new developments. Also - we believe that building new skills in your organization is a key to future success. We help companies define the key skills that are needed, and our experts can help build up the new skills by working with your people to do actual projects in this field and transfer knowledge while delivering value for your organization.

Digital Strategy

A great digital strategy provides direction and enables executives to lead digital initiatives. The first step in setting this direction is to decide what kind of digital strategy to pursue. Is the first aim to define a digital strategy for development of new customer products and services? Do you aim to digitize your organization’s internal processes? Or do you aim to direct a full digitization of your organization both internal and customer directed.

Our experts can help shape a strategy that provides direction and can be adapted based on the progress and new developments in technology and customer expectations.

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