As an organisation, you want to become “Planet Proof”. The motto is: Zero emissions. This raises questions. Why do we want it, what do we want to achieve, and how do we do it? Where to start, and how to integrate it in strategy, innovation and transformation? What would it mean for the way we collaborate with our partners in the value chain? And how can you make sustainability a competitive advantage? Obvious questions, that require a clear-cut approach. A ‘Planet Proof script’.